Vinos Vinos is a new platform where people can find all types of alcoholic beverages in Mexico. It is positioning itself as a digital alternative against the large and traditional suppliers within the country, trying to reach and connect with people that are used to making online purchases and creating a community around the culture of having fun, partying and connecting with other people. Vinos Vinos started selling as a part of a marketplace, but now they are pursuing to build their own online store.
The challenge focused on the aim of designing a brand that would be attractive to all types of audiences, from adults who are used to buying in store specialty liquor, to young adults that prefer to make online purchases and like to party. The branding had to have flexibility to talk to everybody in both being trustworthy, but not in a boring way.
We created a brand that is known for being enjoyable and close, using contrasts of dark backgrounds but colorful and fun elements, that transport you to those moments that you want to share with friends and family, celebrating special occasions and creating new memories for the rest of your life. We mixed these elements with other ones that reflect tradition and professionalism, creating a place where people that like to do shots and create crazy drinks can have fun with people that have been drinking their whiskey on the rocks for years.