Sexto Abismo presents itself as the Gin of Mexico, created to make a gin of the highest quality and designed to be an alcoholic beverage that is easy to use when it comes to mixing and creating new, surreal drinks. This product is inspired by the surrealist spaces that can be found at Huasteca Potosina and the unimaginable worlds that exist all along Mexico.
We neeeded to create an identity from scratch to find elements of surrealism that were relevant to the brand; in that way, a unique and memorable concept was reached. With Mexican surrealism being full of elements, it was really difficult to create storytelling that is as important as the product itself, creating a product that is different and unique in all ways.
The result is a solid brand, with formal colors and luxury finishes to position the brand as one of the best gins in the world, an active product in the markets and luxury hospitality spaces. When you drink Sexto Abismo, you involve yourself in a story as a full experience. You leave behind reality and enter the world of Mexican surrealism, and share that space with friends and family through drinks and fun. Sexto Abismo is an elegant brand in a graphic and storytelling way, but it is also present in the great quality of its products.