OxyLife is a bottled water brand from the United Arab Emirates. It's known for being a very pure water that comes straight from a spring. This client looked for us all the way from the UAE, because he had been following our work for a long time and he was certain that we were his best option for a rebranding.
While OxyLife already had a presence in the market, they wanted to make a change and take it to the next level, positioning it as a luxury brand. The water that you will find at every party, every business meeting, every five star restaurant, every hotel. So our challenge was to match this commercial objective with a visual line that attacks the desired market.
We came up with a clean, fresh design, as water should be, constructed by simple but yet elegant lines which shows that even when it comes to a simple product, like water, there are different levels, qualities and prestiges. This rebranding gives the brand a fresh start, and it's ready to conquer the Arab market.