Huémac
Challenge
Huémac is a project of an online marketplace that connects experts who want to sell experiences with people who are looking for new adventures. From hiking to surfing to parachuting and more, Huémac wants to be the perfect platform that links clients with expedition guides, allowing people to book outdoor experiences.
Goal
Promote nature care and connect with it in a fun way through Huémac’s website. Build a brand that equals adventure and nature awareness. Make people fall in love with the environment and its endless adventures with a fresh, challenging, and unique design.
Solution
A cohesive graphic system that shows a lot of personality and that works with images, posters, web page, illustrations, color palettes, and more. Demonstrating that nature has a challenging attitude, as well as Huémac’s users. It is a functional design with a fun and adventurous style.
