Huémac
Challenge
Huémac is a project of an online marketplace that connects experts who want to sell experiences with people who are looking for new adventures. From hiking, to surfing, to parachuting, and more; Huémac wants to be the perfect platform that links clients with expedition guides, allowing people to book outdoor experiences.
Goal
Promote nature care and connect with it in a fun way through Huémac’s website. Build a brand that equals adventure and nature awareness. Make people fall in love with the environment and its endless adventures with a fresh, challenging and unique design.
Solution
A cohesive graphic system that shows a lot of personality and that works with images, posters, web page, illustrations, color palette and more. Demonstrating that nature has a challenging attitude, as well as Huémac’s users. It is a functional design with a fun and adventurous style.
