Espiria
Brand New Branding
Challenge
Espiria was born from a well-identified need: gymnasts have to go to their "trusted seamstress" every time they need a new leotard. However, this service is often informal and presents failures in the execution or delivery times. This showed the lack of understanding and empathy for the needs of high-level athletes, as well as the variety of preferences and styles.
Goal
Create a brand that showed both sides of gymnastics: the feminine, delicate, artistic side, without neglecting the discipline, strength, and competitiveness that is present in every gymnast. Also, break paradigms around those who perform gymnastics, and at the same time exalt the talent of these athletes.
Solution
We’ve created a brand that is as strong and artistic as its users, demonstrating each competitor's talent and versatility; a fresh, powerful, yet brilliant and delicate branding. A brand that does not age and reflects the spirit of one of the most beautiful and competitive sports in the world.
