Castro Capital
Challenge
Castro Capital is a company that seeks to be a trusted partner for its clients in the real estate world. They provide knowledge and expertise to give the best tools to each of their clients, so they can make the best choices when building a commercial property. The project that aspires to be an ally for its clients in the real estate world. To represent this vision, we created a modern, minimalist brand that showcases a feeling of elegance for the future.
Goal
Castro Capital wanted to be seen as a powerful, respected, yet close, trustworthy partner. We were looking for a mixture of minimalism and power and elegance that looks into the future and reflects itself as someone you can count on
Solution
Inspired by luxury, we created a monogram which represents the two "C's", portraying them in a symmetrical and elegant design. They are joined together by the "+" symbol, speaking for the contributions they make to their projects and investors. The letter "R" and "P" stand out due to their style, positioning a high-quality concept. Simple details that help distinguish Castro Capital from the competition. More than textures, the brand uses a unique way to distribute its visual elements based on geometric shapes, highlighting typographic hierarchies and filling empty spaces with minimalist elements to compliment the visual frame.
